NityantaSaripalli

I'm a builder at the intersection of data, creativity, and go to market strategy, part analyst, part product thinker, part "wait, I can automate this" person.

Champaign educated, Chicago based, and Kansas grown, I've spent my career turning messy workflows into clean systems, complicated performance data into sharp stories, and big "what if?" ideas into tools people actually use. My work spans programmatic advertising, retail analytics, startup growth, and creative strategy, with a focus on building smarter ways for teams to work, sell, optimize, and scale.

I genuinely love digging into data, not just to find the "what," but to uncover the "so what" and "now what." Whether I'm analyzing campaign performance, spotting optimization opportunities, or translating technical insights into clear next steps, I enjoy helping clients understand what the data is saying and take confident action accordingly.

From Bayesian optimization apps and Slack bots to automated reporting decks and GTM workflow tools, I'm obsessed with finding the gap between what teams are doing manually and what they could be doing faster, smarter, and better.

At the core of it all, I'm a creative problem solver who believes the best work happens when data has taste, products have purpose, and strategy actually ships.